We Remembered Your Birthday!

We Remembered Your Birthday!

How do you feel when someone unexpected remembers your birthday? What if you were that unexpected person who pulled through in the clutch and remembered someone’s birthday? And what if you could wish that someone a happy birthday from 20 miles away? What if you could do that for 1,000 people all at once? Keeping your existing patients engaged and involved with your practice has never been less expensive, less time consuming, and more meaningful. Reaching out to a patient when it matters will increase patient satisfaction, which will increase patient loyalty and will inevitably increase your revenues. Patient engagement has already done exactly that in every other business space, and it’s now doing the same in health care. I know what you’re going to say. The fact that all these automated messages are being sent out by a cloud software system make them so impersonal! That’s a valid theory, but I’ll tell you that we recently sent out a bunch of birthday messages for a new practice, and here’s what one of the patients wrote back: “This is unbelievable, I’m so very grateful for this, thank you all and God bless you for thinking about my birthday!” Someone else wrote, “This is a wonderful gift, I really appreciate it, thanks a lot!” These are patients for life, and I don’t have to explain the monetary value they represent. You can do so much more than birthday wishes. Send out holiday greetings at the right time of year, a get well message after a complicated procedure, or anything creative you can think of! (Just make sure you don’t overdo...
Why is May the Time to Appreciate Appreciation?

Why is May the Time to Appreciate Appreciation?

May is the official month of appreciation for some of the important people we take for granted throughout the year. In addition to Mother’s Day, the month’s most famous (for good reason) and popular appreciation day (especially among mothers), May includes, National Teacher appreciation Week, and Military Spouse Appreciation Day and most poignantly: Memorial Day. This year, the month of May also plays host to national Blame Someone Else Day on Friday the 13th. While it’s a nice ace to have up your sleeve, it’s hardly the kind of appreciation people like to receive. People like to be appreciated. William James, the well-known psychologist and philosopher, said, “The deepest principle of human nature is a craving to be appreciated.” Whether or not it’s the very deepest principle of human nature, you cannot deny that when you’re appreciated, for anything, it’ll put a smile on your face and an extra bounce in your step for the next few hours. Blogger Todd Smith writes, that “When you express your approval or gratitude for something they have done, you will not only enhance their lives, but you will enrich yours as well. You will feel more fulfilled because you have done something to make someone else’s life better.” I’m sold. Believe it or not, your patients also possess human nature, and as such, they crave appreciation. And just as someone who craves ice cream will enjoy inhaling a tub of Ben & Jerry’s no matter what the flavor, even you can enhance your patients’ lives by showing appreciation for them and their patronage. I don’t mean thanking them for their credit card payment, rather by recognizing and appreciating the fact that they chose you...
Here’s What Your Dental Practice Needs to Keep on Growing

Here’s What Your Dental Practice Needs to Keep on Growing

Why are dental hygiene recall systems a lot like Brussels sprouts? Because as much as you want to avoid them, you can’t deny that they keep you healthy and strong. I wish that was a joke, but that’s exactly what recall does for your practice – keeps it healthy and strong. So how effective is your recall system? Some Recall Numbers According to a study by Practice Analytics, most dental practices average recall rates of only 60% to 70% (practices should be consistently hitting the 80% mark), and have over 200 overdue patients in their overall recall cycle. I recently came across a large practice that had 2000 “active” patients who had not been to the practice for over a year! Big deal, you say, how much revenue am I going to miss out on because of a few missed hygiene appointments? Well, practice benchmarks suggest that 20% of exams result in the need for restorative treatment at an average of $500 per patient. In fact, about half of the adult population in the US will need at least one crown in their lifetime, with an average price tag of $750. Clearly, neglecting to optimize your recall system impacts far more than the profitability of your hygiene department. There Is Hope The good news is, implementing protocols to improve a practice’s recall system has shown to increase recall rates by more than 25%, while increasing patient retention by up to 15%, and improving incremental revenue by $4k to $5k per month. Even if you’re not a “numbers” person, this should be enough to convince you that effective recall needs...
Dentists’ Version of ‘Twas the Night Before Xmas

Dentists’ Version of ‘Twas the Night Before Xmas

‘Twas the night before Christmas, when inside his house, A hot drink he was stirring, his name Dr. Krauss; All his patients’ teeth cleaned by the office with care, The hygienists went home too, so no one was there; The children brushed too, now they’re snug in their beds, While visions of good dental hygiene danced in their heads; With all his work done, he took off his cap, Finally on vacation, he settled down for a nap; When he lay for a moment, then his teeth turned to chatter, His family said, Dr. Krauss what’s the matter? Right out of his bed, he flew in a flash, Tore straight for the front door, he made a mad dash; I didn’t wish my patients merry Christmas, oh no, To his office in mid-day, he sped in the snow; An impossible task, it would so appear, To reach five thousand patients, could take a whole year; So he called in his staff, and asked to come quick, They’ll work ‘round the clock, to be home ‘fore St. Nick; More rapid than eagles his office staff came, And he whistled and shouted, and called them by name; Now! Sasha, now! Francis, now! Francine and Dixon, On! Janet, on! Ingrid, on! David and Nixon; To the top of the list, all our patients to call, A very Merry Christmas, we must wish one and all; As they picked up and dialed, wild fingers would fly, With a prayer for success, mounted to the sky; When Francis now said, somewhat out of the blue, No, I will not be doing this, and you...